Napapaya x Ulule
The original beach towel with integrated memory foam pillow
We've all been there!
"It all started during a trip to Reunion Island. On the beaches of Boucan Canot in Saint-Gilles les Bains, I watched tourists enjoy the sun... but always with the same little inconvenience.
To get comfortable, they would pile up their bags, their beach towels, sometimes even their shoes under their beach towel to improvise a makeshift headrest.
This seemingly insignificant detail sparked an idea in me: what if we finally designed a beach towel for comfort, with an integrated, practical, lightweight, and elegant cushion?"
Napapaya was born from a simple observation made on a beach in Reunion Island.
You lie down.
Your body relaxes.
Instantly.
We want to create the must-have vacation accessory.
Design by innovation
To create a product that is both comfortable and visually appealing
Crafted with care
We believe that a sustainable product begins with responsible production
A Creative Team
The power of complementarity to transform a simple idea into a concrete and lasting product
Why Ulule?
The objective of this Ulule campaign is to finance part of the launch of our first summer 2026 collection, imagined and designed by our textile designer Marie, who incorporated her Reunion Island influences into the NAPAPAYA beach towel, while also validating market interest and building a community around the brand.
Be among the first
You will receive exclusive updates on the project and can actively participate in our adventure
